Work With Me
I’m a Small Business Coach for Women
Let's Turn your knowledge, expertise or side gig into a recurring revenue stream.
That’s the potential of a well-crafted subscription business. Ready to fast track your success?
Watch my Profitable Subscription Masterclass.
“Melissa is one smart cookie. She simplifies the subscription process and removes obstacles to launching and scaling. She’s a trusted advisor when it comes to recurring revenue and freedom models."
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create your d.r.e.a.m. subscription
Creating the perfect subscription model is a lot like hosting the best party in town. You need the right mix of music, food, and company to keep guests dancing all night. I bring the party essentials, guiding you to mix and match the components of your subscription model to keep your customers celebrating and subscribing month after month.
Grab Your Free Idea LaunchPad: Simple Ideas Make Money
Turning Dreams into Reality
Effective Coaching for female entrepreneurs
Tired of just daydreaming about success? Let’s make it your new reality. Our approach is all about shifting gears from idle dreaming to dynamic doing. With our hands-on coaching, you’ll not just plan but actually start living the success you’ve envisioned—step by vibrant step.
Kickstart Your Transformation Today.
“Our annual recurring revenue just broke into seven figures! I can't thank Melissa enough."
Why ChoosE Us?
your success is our celebration
Joining The Subscription Lab isn’t just about getting a coach, it’s about gaining a cheerleader, strategist, and business bestie all rolled into one. We thrive on your success, celebrating each milestone as if it were our own. Here, you’re more than a client; you’re part of a vibrant community rooting for you.
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Melissa Lanz
Melissa Lanz is a coach, author, and permission-granter, whose work blends soulful strategy, identity reclamation, and story-driven transformation. She guides accomplished women over 50 to uncover who they truly are, reclaim their voices, and step boldly into lives that feel unapologetically their own.