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MEET MELISSA LANZ

BUSINESS COACH FOR TIME & MONEY FREEDOM

Hey there, I'm Melissa!

Nice to meet you. 👋

About pages make me nervous. I want to make a good impression without boasting, so let's start with the basics and then dive into the fun stuff...

I'm a Midwest gal who moved to Southern California my freshman year of high school. (Spoiler alert: I don't miss the snow. At all. Not even a little bit.)

The "How Did I Get Here?" Highlight Reel

Buckle up, because my career path looks like a game of career hopscotch:- Waitress (ask me about my pro-level plate balancing skills)- Call center operator (where I perfected the art of sounding chipper 24/7)- Television screenwriter (turns out, real life is way more entertaining)- Retail owner (learned that shipping orders is not my superpower)- Chef (mastered the art of not burning water)- Corporate VP (discovered suits aren't my jam)

Then, in 2010, I had my "aha!" moment. Or maybe it was more of a "what the heck am I doing?" moment. I ditched my cushy corporate gig to start The Fresh 20, my simple subscription service that would change my life faster than you can say "meal plan."

The Fresh 20: Where It All Began

Picture this: Me, a kitchen table, a simple idea, and $2500. It was like the start of a bad joke, but plot twist – it turned into an 8-figure revenue business! (And it's still counting. Hooray!)

People started asking, "Melissa, how in the world did you do that?" And boom! The Subscription Lab was born. Think of it as my way of sprinkling subscription magic on other businesses, minus the fairy godmother outfit. (Though I do rock a mean pair of sneakers.)

The Subscription Mentor at Your Service

Now, I'm here to help you navigate the wild world of subscription businesses with:- One part digital marketing wizardry- Two parts "I've-been-there-burned-the-t-shirt" experience- A dash of "let's make this fun, or why bother?" attitude

I'll guide you through turning your big ideas into revenue on repeat with the grace of a ballet dancer and the strategic mind of a chess grandmaster. (If that chess grandmaster wore yoga pants and drank too much coffee, that is.)

The "Off-Duty Melissa" Scoop

When I'm not busy helping entrepreneurs or trying to convince my kids that green juice is cool, you'll find me:- Planning my next trip to Paris or African safari- Cuddling with Kingston, my nervous pug who thinks he's a lapdog (spoiler: he's not)- Perfectin

g the art of pairing dark chocolate and champagne (with a side of guacamole whenever possible)

So, if you're ready to turn your business into a well oiled adventure of happy subscribers and delightful dollars, let's chat. I promise it'll be more fun than binge-watching puppy videos. (Though we can do that too – I don't judge.)

Welcome to my world. It's a little messy, a lot of fun, and always subscription-ready. Let's make some magic happen!