Meet Melissa

Melissa Baker Lanz

IDENTITY COACH

I help women over 50 rebuild their lives after major loss and become the woman they've always wanted to be.

I've walked this path myself. After building an 8-figure subscription business from a kitchen table and $2,500, I thought I had it all figured out. Then life had other plans. Loss hit hard. My confidence cracked. I gave my power away to old beliefs and the need for approval.

But here's what I learned in the aftermath: we have the power to change our circumstances. Letting go isn't always bad – sometimes it's the beginning of something better.

For over a decade, I guided entrepreneurs through building subscription businesses as the founder of The Subscription Lab. Now, I bring that same strategic mind and "I've-been-there" experience to women navigating their second act through The Identity Code, my signature program.

If you've suffered a major loss, feel disconnected from who you want to be, or simply know there's more waiting for you on the other side of this chapter – I'm your person.

Melissa Lanz

Melissa Lanz is a coach, author, and permission-granter, whose work blends soulful strategy, identity reclamation, and story-driven transformation. She guides accomplished women over 50 to uncover who they truly are, reclaim their voices, and step boldly into lives that feel unapologetically their own.

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