Identity isn't something you find, it's something you design
The strategic system that transforms fragmented high-achievers into integrated powerhouses, without another decade of therapy or journaling.
Let me show you how to reclaim your identity and uncover the woman you buried under decades of other people's needs.
even if you don't know who YOU are right now.
for Accomplished Women OVER 40 Who Feel Like Strangers in Their Own Lives
The Identity Key
masterclass
Learn how to finally live like the woman you were meant to be before the world taught you to disappear.
You Shouldn't feel like THE question Mark in your next chapter.
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© THE 108 COLLECTIVE 2025
ALL RIGHTS RESERVED
Melissa Lanz
Melissa Lanz is a coach, author, and permission-granter, whose work blends soulful strategy, identity reclamation, and story-driven transformation. She guides accomplished women over 50 to uncover who they truly are, reclaim their voices, and step boldly into lives that feel unapologetically their own.
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Let me show you how to reclaim your identity and uncover the woman you
No one looks at that flower and says, “She’s late.” They just marvel at the beauty of her finally blooming. Your identity? It’s that flower. Yes, you’ve spent decades in roles that asked you to hide parts of yourself. But no one else has your story, your voice, your soul. And it’s not too late. It’s right on time.
Choose your path:
Let's Try This:
Imagine walking into a garden.
You see flowers in full bloom. Roses, tulips, sunflowers.
Each one radiant, alive, unapologetic in its own timing.
And then… you notice a bud just starting to open.
Soft. New. Unfolding right on time.
why?
No one looks at that flower and says, “She’s late.”
They just marvel at the beauty of her finally blooming.
Your identity? It’s that flower.
Yes, you’ve spent decades in roles that asked you to hide parts of yourself.
But no one else has your story, your voice, your soul.
And it’s not too late. It’s right on time.
Women don’t come alive based on age.
They rise when it feels safe… when it feels possible… when it feels right.
So no, you haven’t missed your chance.
The world isn’t tired of you.
Your life isn’t “over.”
It’s just waiting for the version of YOU that only now is ready to bloom.
Let me show you how to reclaim
You see flowers in full bloom. Roses, tulips, sunflowers.
Each one radiant, alive, unapologetic in its own timing. And then… you notice a bud just starting to open...
where it feels like ...
let me show you how to reclaim your .
Let me show you how.
even if you don't know who YOU are right now.
Don't Miss SPRINT. Last Day to join is Sept 25th.
Online Business Owners, Coaches or Service Providers
Launch Your RECURRING REVENUE Business from Home
I'll help you create a life of
freedom & flexibility
Leverage my unique Subscription Success Formula® to design and launch online courses, group coaching programs, and personalized offers. Stand out in the crowded market and achieve tangible results for your business and your clients.
Leverage Your KNOWLEDGE & EXPERTISE
With Our
Subscription Success Formula®
Feel trapped in the grind, dreaming of a business that aligns with your passion and provides financial stability? Replace the relentless 9-to-5 hustle with a flexible lifestyle where your business works for you. Use my tailored Subscription Success Formula® to create impactful online courses, dynamic group coaching, and personalized offers. Break through the noise in the market and achieve tangible results that not only benefit your clients but also accelerate your own business growth.
Create a Powerful Subscription Service that Inspires
(Click an Option Below)
Idea LaunchPad
Let me show you How simple ideas make money.
Revenue on Repeat
The 7 Golden Rules of Recurring Revenue.
Recurring Revenue Calculator
How MUCH Money Your SUBSCRIPTION can Make?
Let Me Show You How
Simple Ideas Make Money
Melissa has helped hundreds of entrepreneurs launch and scale their subscription businesses, turning simple ideas into steady streams of income. Whether it's a product, a service, or a blend of both, her Idea LaunchPad will provide you with the knowledge and tools to start right. See real-life examples, gain insider insights, and leave with a clear action plan.
This free masterclass will show you how to reclaim your identity and uncover the woman you burried under 30 years of other people's needs in just 8 weeks
even if you don't know who YOU are right now.
Freedom Model
MEET MELISSA
founder, Coach & 3AM FRIEND
Hi, I'm Melissa,
Regular mom turned 8-figure subscription business owner. The crazy thing is I accomplished this selling a $5/month meal plan!
I'm the founder of, "The Fresh 20", where we believe in helping families create delicious & healthy meals with just 20 ingredients.
My story begins when I was in emotional & physical breakdown from my previous corporate 9-5 job. I was working long hours, commuting to & from work, & had 2 young children I was raising.
I remember standing in the kitchen after a long day at work & my husband was "giving me the look" that we needed to have some type of serious conversation. He could tell I wasn't happy and that my emotional wellbeing was affecting the entire family.
Something had to change and fast. Over the next few months I began researching how to make an income from home. I dug and dug and did market research non-stop in-between helping the kids with their homework & making dinner.
Finally, I decided I would just follow my passion. So I created, The Fresh 20.
This is why I love
the Subscription Business Model!
one
Recurring & Predictable Revenue
two
Leverage Your
Knowledge
three
No Special Technical Expertise
When I launched, "The Fresh 20" I didn't have anyone to mentor me. As the result, I made countless mistakes along the way. That is why I'm launching "Subscription Lab Live". I'm super excited to be your guide, to help you succeed faster than I did, & to begin living the life of your dreams growing a business you love.
I no longer dread Monday's... in fact I get to design my week and I'm beyond excited & grateful to begin working.