EARLY BIRD ENDS JuLY 31st!

September 18th - 20th, 2024

Join 2000+ Entrepreneurs Who've Created Recurring Revenue

Transform Your Knowledge into a Profitable Subscription Business in Just 3 Days

Quicker and Easier Than You Ever Imagined

Let's set up a system that makes money while you sleep!

Subscription Lab Virtual Event

Sept 18 - 20, 2024

  • Learn our proven Subscription Success Formula®

  • Start earning recurring revenue faster than you thought possible

  • No complicated tech skills required

  • works for subscriptions, memberships and online course creators

Arrive with just an idea and a dream - utilize our Subscription Success Formula® and leave with your profitable subscription plan (all within 3 days without leaving your house).

Arrive with an Idea, Leave with a Profitable Subscription Plan

This is for You

For The Entrepreneur Ready to Escape the Feast-or-Famine Cycle

Dear Entrepreneur, Coach or Service Provider.

Are you tired of:

  • Riding the income roller coaster month after month?

  • Riding the income roller coaster month after month?

  • Watching your bank account fluctuate wildly?

You're not alone. Countless entrepreneurs struggle with these exact challenges.

The online world promises freedom, but often delivers overwhelm instead. You have brilliant ideas, but the sea of information and endless distractions leave you paralyzed, unsure where to even begin.

This uncertainty isn't just frustrating – it's holding you back from the financial stability, freedom, and fulfillment you deserve.

But what if there was a way to:

  • Transform your expertise into a steady, predictable income stream?

  • Create a business that works for you, even while you sleep

  • Finally achieve the work/life balance you've been craving?

Imagine waking up to consistent revenue, knowing exactly how much you'll earn this month, next month, and beyond.

That's the power of a well-designed subscription business. And in just 3 days, we'll show you how to make it your reality.

A woman with long dark hair, wearing a bright purple sleeveless top and blue jeans, sits barefoot on a couch with a laptop on her lap. She is smiling and looking off to the side. The background includes patterned cushions and a framed artwork.
A woman with long dark hair, wearing a sleeveless black top, sits at a wooden table with a laptop in front of her. She is smiling and resting her chin on her hand. A microphone is positioned on the table to her left.

Profit, Freedom, and Flexibility on Your Terms

Imagine having a predictable income that not only stabilizes your financial game but also allows you to focus on what you love.

The shift towards subscription models is changing how we do business, offering a sustainable and scalable revenue stream.

That's the power of revenue on repeat.

What if you had a clear path to turn your dreams into reality?

You CAN turn your ideas into recurring revenue for more freedom, more impact and more flexibility.

It's what I call That AND Life.

  • A life where you don't have to chose between money and freedom.

  • A profitable business on your own terms.

  • More time for what truly matters.

EARLY BIRD ENDS JULY 31st: SUBSCRIPTION LAB Virtual TICKET

YOUR COACH

I'm Here

TO HELP YOU SUCCEED

  • CRAFT YOUR OFFER: Help you develop a compelling subscription offer that meets the needs of your target audience and stands out in the market.

  • GUIDE YOU THROUGH SETUP: Provide step-by-step guidance on setting up your subscription or membership model, ensuring you start on the right foot with a solid foundation.

  • TEACH YOU EFFECTIVE, eASY-tO-iMPLEMENT mARKETING sTRATEGIES to attract your first subscribers without the need for expensive ads or complex funnels.

  • LEVERAGE YOUR SKILLS aND EXPERIENCE: Show you how to effectively use your existing skills, experience, and expertise to create a profitable subscription

A woman with shoulder-length dark hair, wearing a sleeveless black shirt with buttoned pockets, standing in front of a plain gray background. She is smiling gently and has her hands clasped in front of her.

3-Day

event PROGRAM

DAY ONE

CREATE

Discover strategies to leverage existing resources and networks to kick-start your subscription service. Create your path to money freedom with...

  • Your why

  • YOUR FRAMEWORK

  • Profitable Offer

DAY Two

Attract

Master techniques to attract and retain subscribers. Explore effective marketing strategies to grow your subscriber base.

  • right fit audience

  • CONSISTENT TRAFFIC

  • your network

DAY Three

AUTOMATE

Learn to automate essential processes for your subscription service. Understand how to use simple tools to get started and scale.

  • GeneratE traffic

  • Simple TECH

  • Fulfillment

all from the comfort of your living room

SubLAB Virtual

SUBSCRIPTION LAB

BUILD YOUR REVENUE PLAN

IN JUST 3 DAYS

This isn’t just another virtual event.

It’s a 3-day intensive workshop where we’ll develop your subscription plan step-by-step.

IMPORTANT: This isn’t about passive learning… If you attend and engage, you’ll leave this 3-day workshop with your profit plan ready.

Here’s why I can say that: This is our 7th year of Subscription Lab. We’ve perfected it since 2016, creating a workshop that delivers results. A workshop that builds your profitable subscription plan.

Three days of coaching from me and my little black book of experts… plus free access to our AI tool for subscriptions, so you’ll be set to launch a product that your ideal clients will be eager to buy… with the marketing and messaging to drive sales.

A large group of people standing together in a conference room with their arms raised in celebration. The group consists of men and women of various ages, and they are smiling and looking at the camera. The background includes two large screens displaying presentations and decorative lighting. Round tables with chairs are visible in the foreground, set with notepads, pens, and water bottles.

Take your knowledge & expertise and I'll show you how to

Start Making Money While You Sleep

Subscription Lab

VIRTUAL Event: Sept 18th - 20th, 2024

TURN YOUR IDEAS INTO recurring revenue

SUBSCRIPTION SUCCESS FORMULA®

Since launching Subscription Lab® in 2016, we've led countless entrepreneurs to recurring revenue success, generating consistent income and scaling their freedom.

A woman with long dark hair, wearing a bright purple sleeveless top and ripped blue jeans, is reclining on a couch with a laptop on her lap. She is smiling and looking at the camera. The couch has patterned cushions, and there is a framed artwork on the wall behind her.

If you are an

Entrepreneur

Service Provider

Coach

Speaker

Author

Learn how to leverage the power of recurring revenue from an industry expert who created a simple subscription with 8-figures in revenue (and growing). Someone who has been coaching other successful entrepreneurs to six and seven figure businesses.

There has never been a better (or more affordable) time to get off the sidelines and create a recurring revenue stream for yourself.

What would a little more freedom look like?

OUR SUBSCRIPTION SUCCESS FORMULA

= YOUR SUCCESSFUL LAUNCH Using Our AI Advantage

AI ADVANTAGE

Why Now?

NO BETTER TIME TO START

A woman with long dark hair, wearing a white blouse with a black bird pattern, is smiling and speaking into a headset microphone. She is standing in front of a screen displaying the text 'SUBSCRIPTION lab' in a conference or presentation setting. Flowers are visible in the background.

Since 2016, Subscription Lab® has crafted numerous successful launches. Our students have generated multiple million dollar businesses. Before AI, it took a lot of manual work, but now, with our proven AI, the process is faster and better.

This year’s Subscription Lab® blends the best of both worlds. I’ll guide you through my proven process, and our AI will create your launch assets.

This workshop isn’t just about learning… if you participate, you will leave with a completed launch plan in three days. Skeptical? Come see what our AI can do…

REMEMBER: Your ticket includes FREE access to our Subscription Success Formula AI tool, allowing you to implement your launch plan during and after the event.

SUBSCRIPTION SUCCESS FORMULA

Define Your Dream

Refine Your Offer

Embrace Simple Tech

Attract Perfect Fit Audience

Monetize Youe Knowledge

Just like my

Happy Clients

Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.

Are You

Ready to put revenue on repeat?

The Time is Now

Imagine the financial security, lifestyle, and freedom of launching your online business. What’s stopping you?

Maybe you have a product idea but can’t bring it to market. Or you know a niche you can help but can’t create a compelling offer. Or you have an online business and a new idea, but can’t get it done.

When you’re stuck, it usually comes down to lack of strategy and execution. We’ve helped over 2,000 people at Subscription Lab. It’s a formula that works – come with an idea, leave with a subscription plan in three days.

There’s no faster path to a profitable subscription. Join us at Subscription Lab® to learn our proven strategy and use our AI to build it for you.

It’s about making your launch inevitable.

Clients

How CLIENTS ARE using

SUBSCRIPTION SUCCESS FORMULA®

Just like my

Happy Clients

Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.

it's Time to Move Forward

with Your FREEDOM MODEL

Before this Event

  • Unpredictable revenue

  • Confused by digital marketing hype

  • Overwhelmed by online marketing

  • Paralyzed by technology

After this Event

  • Clear path to financial stability & freedom

  • Confident in the next steps to launch

  • Equipped with straightforward tools to succeed

  • Ready to implement an effective, simple plan

Freedom Model

Who is Melissa Lanz?

And Why Should You Listen to Me?

Hi, I'm Melissa,

Regular mom turned 8-figure subscription business owner. The crazy thing is I accomplished this selling a $5/month meal plan!

I'm the founder of, "The Fresh 20", where we believe in helping families create delicious & healthy meals with just 20 ingredients.

My story begins when I was in emotional & physical breakdown from my previous corporate 9-5 job. I was working long hours, commuting to & from work, & had 2 young children I was raising.

I remember standing in the kitchen after a long day at work & my husband was "giving me the look" that we needed to have some type of serious conversation. He could tell I wasn't happy and that my emotional wellbeing was affecting the entire family.

Something had to change and fast. Over the next few months I began researching how to make an income from home. I dug and dug and did market research non-stop in-between helping the kids with their homework & making dinner.

Finally, I decided I would just follow my passion. So I created, The Fresh 20.

A woman with long dark hair wearing a light green sweater. She is smiling slightly and looking directly at the camera. The background is plain white.

This is why I love

the Subscription Business Model!

one

Recurring & Predictable Revenue

two

Leverage Your

Knowledge

three

No Special Technical Expertise

When I launched, "The Fresh 20" I didn't have anyone to mentor me. As the result, I made countless mistakes along the way. That is why I'm launching "The Subscription Lab Virtual Event". I'm super excited to be your guide, to help you succeed faster than I did, & to begin living the life of your dreams growing a business you love.

I no longer dread Monday's... in fact I get to design my week and I'm beyond excited & grateful to begin working.

Subscription Lab Virtual Event

SEPTEMBER 18th - 20th, 2024

General

Admission

Register Today for Only $97 $47

Your Ticket Includes:

  • Access to the 3 day event ($497 Value)

    Get full access to the event September 18th - 20th, 2024

  • Invitation to the after party

    (September 23rd)

  • Subscription Success Formula Playbook ($97 Value)

  • Event Pack

    Resources for the event mailed straight to your doorstep. ($47 Value)

  • Networking

    Attend networking sessions to meet, mix, and mingle with other high-achieving entrepreneurs. Meet your next collaboration partner.

  • Melissa's Worksheets, Templates and Tools

  • VIP Swag Box

    A special swag box with a few additional surprise items mailed straight to your doorstep. ($147 Value)

  • VIP Welcome Party (September 17th)

  • Priority Access to Hot Seats with Melissa Lanz get personalized feedback on your business

  • VIP Only Trainings

    Exclusive access to 2 additional training sessions throughout the event.

    AI Copywriting & DIY Facebook Ads

  • VIP Coaching

    Additional coaching session to get a strategic profit plan for your business.

  • VIP Registration

    Faster, priority check-in during our event registration process.

  • Early Bird BONUS - Framework Workshop (August 22nd ). Melissa will personally craft your subscription framework so you can show up to the event ready!

  • BONUS #1 - Workshop Replays ($497 Value)

  • BONUS #3 - Creating Offers Training

  • Access to the 3 day event ($497 Value)

    Get full access to the event September 18th - 20th, 2024

  • Invitation to the after party

    (September 23rd)

  • Subscription Success Formula Playbook ($97 Value)

  • Event Pack

    Resources for the event mailed straight to your doorstep. ($47 Value)

  • Networking

    Attend networking sessions to meet, mix, and mingle with other high-achieving entrepreneurs

  • Melissa's Worksheets, Templates and Tools

Early Bird Ticket - Save $50

VIP Access

Complete coaching and training

Everything Included in GA Plus:

  • VIP Swag Box

    A special swag box with a few additional surprise items mailed straight to your doorstep. ($147 Value)

  • VIP Welcome Party (September 17th)

  • Priority Access to Hot Seats with Melissa Lanz get personalized feedback on your business

  • VIP Only Trainings

    Exclusive access to 2 additional training sessions throughout the event.

    AI Copywriting & DIY Facebook Ads

  • VIP Coaching

    Additional coaching session to get a strategic profit plan for your business.

  • VIP Registration

    Faster, priority check-in during our event registration process.

  • Early Bird BONUS #1 - Framework Workshop (August 22nd ). Melissa will personally craft your subscription framework so you can show up to the event ready!

  • BONUS #2 - List Building WORKSHOP ($497 Value)

  • BONUS #3 - Creating Offers Training

Early Bird GA Ticket - Save $50

Early Bird Ticket - Save $100

VIP

Access

Complete coaching and training

Your Ticket Includes:

  • Access to the 3 day event ($497 Value)

    Get full access to the event September 18th - 20th, 2024

  • Invitation to the after party

    (September 23rd)

  • Subscription Success Formula Playbook ($97 Value)

  • Event Pack

    Resources for the event mailed straight to your doorstep. ($47 Value)

  • Networking

    Attend networking sessions to meet, mix, and mingle with other high-achieving entrepreneurs. Meet your next collaboration partner.

  • Melissa's Worksheets, Templates and Tools

  • VIP Swag Box

    A special swag box with a few additional surprise items mailed straight to your doorstep. ($147 Value)

  • VIP Welcome Party (September 17th)

  • Priority Access to Hot Seats with Melissa Lanz get personalized feedback on your business

  • VIP Only Trainings

    Exclusive access to 2 additional training sessions throughout the event.

    AI Copywriting & DIY Facebook Ads

  • VIP Coaching

    Additional coaching session to get a strategic profit plan for your business.

  • VIP Registration

    Faster, priority check-in during our event registration process.

  • Early Bird BONUS - Framework Workshop (August 22nd ). Melissa will personally craft your subscription framework so you can show up to the event ready!

  • BONUS #1 - Workshop Replays ($497 Value)

  • BONUS #3 - Creating Offers Training

Early Bird VIP Ticket - Save $100

Just like my

Happy Clients

Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.

No Regrets

#THATANDLIFE

You Have to Start Somewhere

Don't make the mistake of trying to figure it out on your own.

Learn from experts with real-world experience. The costs of lost time, money, and heartbreak are huge.

With Subscription Lab, you have a proven process taught by the master trainer who invented the online product launch. This year, you’ll use our AI to create a great launch. You’ll leave with the confidence, knowledge, and plan to launch.

Early bird tickets – just $97 $47 for three days. You can’t afford not to be there.

Frequently Asked questions...

How do I attend the virtual event?

Melissa will be in studio broadcasting on Zoom. Attendee's will receive the link to join via their event dashboard sent the week of the event.

Do I need to be on camera?

YES! This is a live event and the more you show up and participant, the more you can accomplish. Business success can be directly tied to your visibility. This is a great opportunity to let other online business owners meet you.

Are there going to be replays?

Workshop replays will be available for VIP ticket holders 30 days post event.

What time does the event start and end?

All times are Pacific.

VIP Reception September 17, 2024 4:30pm-6:00pm

Day 1 September 18, 2024 8:00am-4:00pm

Day 2 September 19, 2024 8:00am-6:00pm

Day 3 September 20, 2024 7:00am-4:00pm

What's in the VIP swag box?

We won't ruin the surprise but you can expect a well curated box of business and life essentials and some fun gifts to make the event a fantastic experience.

"How much can I potentially earn with a subscription business?"

This is where things get exciting! There is truly uncapped earning potential with your subscription business. It is entirely up to you how small you keep it or how big you grow it. I decided to grow my subscription business, The Fresh 20, to 8 figures in revenue. But you may decide you just want an extra $1,000 - $5,000 per month.

Just like my

Happy Clients

Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.

Why?

Two Final Questions

What’s the investment? Why so inexpensive?

The investment for Subscription Lab Virtual is just $97 (early bird) $47 for all 3 days of training.

Why so low? Our business grows with the success of our students. Subscription Lab Virtual is the best way to introduce you to our Subscription Success Formula and give you what you need to get started.

Melissa's coaching programs start at $2,500 for individual clients but we can offer this type of training at an introductory price due to the virtual format.

These three days could be the most important of your year.

Just like my

Happy Clients

Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.

Reserve Your Seat

Ready for a proven, time-tested formula to launch your online business? Use our Subscription Success Formula AI to make it easier and get step-by-step guidance. Join us at Subscription Lab Virtual Workshop!

Stop putting off the business model that will

make you money while you sleep!

Subscription Lab

Virtual Event: Sept 18 - 20, 2024

Disclaimer - This presentation is entirely free and will give you actionable steps to starting a subscription business Results are not guaranteed or typical. In fact, a lot of hard work is involved. At the end of the presentation, an opportunity will be offered to accelerate your results..

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