Stop putting off the business model that will make you money while you sleep!
Stop putting off the business model that will make you money while you sleep!
I'm going to show you how to...
Build a simple subscription business from home
Without being an expert or having a big online audience
Create a recurring revenue stream without the complicated tech.
Subscription Lab Virtual Event | Sept 18 - 20
Arrive with just an idea and a dream - utilize our Subscription Success Formula® and leave with your profitable subscription plan (all within 3 days without leaving your house).
Trusted by 2000+ Entrepreneurs
I'm going to show you how to...
Build a simple subscription business from home
Without being an expert or having a big online audience
i wondered
for years
if "making a living online was possible".... I wanted freedom, time with my family, something I was proud of, and something that helped others. After studying all the options it became super clear that the best online business model was a Subscription Business.
Now I'm excited to share with you how I went from "working mom" to "freedom mom running an 8-figure subscription business."
I built an 8-figure subscription business
selling a $5/month meal plan
You can have a passion for something & make money!
Love numerology, arts & crafts, food, pets, family, travel?
Let's make that your profitable business!
Just like my
Happy Clients
Go deeper into the benefits. How can you drive home the results more? Get as specific as possible.
Just like these Happy Clients
In any kind of Market
Candice D'Agnolo
Pet Boss Nation
Candice grew her subscription business for pet shop owners.
Andrew Wilder
NERDPRESS
Andrew hit seven figures maintaining websites with a Wordpress subscription.
Mia Moran
Flow 365
Mia helps women live a balanced life they love through her subscription.
Unlike other business models.... subscriptions offer recurring revenue and are something you 100% own. No down-lines or changing payment plans.
Everything is under your control!
If you're
anything like me
You have a hobby & always wondered If this could be a business...
So you started looking at various online business models...
Online Coaching
Multi- Level Marketing
E-Commerce
Blogging
I looked at those other business models too.
the only problem is
they all require either a big network, a big audience, or offer fairly unpredictable revenue.
“Melissa helped me dream bigger for my subscription and gave me the coaching and clarity I needed
to grow the business beyond my wildest dreams."
Robin L.
The Balanced Life
This is real
(not only for me)
But for others like you...
I waited years to find this opportunity...
I was miserable at my job & needed something new
for my family, health, & happiness.
Hi, I'm Melissa,
Regular mom turned 8-figure subscription business owner. The crazy thing is I accomplished this selling a $5/month meal plan!
I'm the founder of, "The Fresh 20", where we believe in helping families create delicious & healthy meals with just 20 ingredients.
My story begins when I was in emotional & physical breakdown from my previous corporate 9-5 job. I was working long hours, commuting to & from work, & had 2 young children I was raising.
I remember standing in the kitchen after a long day at work & my husband was "giving me the look" that we needed to have some type of serious conversation. He could tell I wasn't happy and that my emotional wellbeing was affecting the entire family.
Something had to change and fast. Over the next few months I began researching how to make an income from home. I dug and dug and did market research non-stop in-between helping the kids with their homework & making dinner.
Finally, I decided I would just follow my passion. So I created, The Fresh 20.
I do the majority of "my thinking" while I'm preparing dinner... while I was trying to figure out this "make a living from home" opportunity it suddenly hit me...
I love to cook for my family.... so I began to think... maybe I can make a meal plan subscription?
Just like that, The Fresh 20, was born!
Imagine if your "job" was to wake up
& do what you love...
This is why I love the Subscription Business Model!
one
Recurring & Predictable Revenue
two
Leverage Your
Knowledge
three
No Special Technical Expertise
When I launched, "The Fresh 20" I didn't have anyone to mentor me. As the result, I made countless mistakes along the way. That is why I'm launching "The Subscription Lab". I'm super excited to be your guide, to help you succeed faster than I did, & to begin living the life of your dreams growing a business you love.
I no longer dread Monday's... in fact I get to design my week and I'm beyond excited & grateful to begin working.
“Our annual recurring revenue just broke into seven figures!
I can't thank Melissa enough - her training and mentorship helped me take my business way beyond where I ever imagined!"
Andrew Wilder
NERDPRESS
There's a better way. Introducing...
Idea to Launch
Make recurring revenue from the comfort of your home with no expertise.
Who is this made for?
Moms. Dads. Teenagers. Anyone with an idea....
What will you do with your own Subscription Business?
Add 1-4k/month of recurring revenue...
Be your own boss and work from home when you choose....
Launch a business around something you are passionate about...
Spend more time with family, friends, and yourself...
Never worry about a recession or the economy again....
Normally my coaching is only reserved for private clients who pay upwards of $10,000 for my expertise....
What’s included in Idea to Launch?
let’s GET DOWN TO The Details
Week 1: Your Profitable Offer
Going from idea to business
We start with the offer. It will fuel all the other work and help you get really clear on what you provide and how your clients will benefit. Then we will workshop sales pages so you won't have to stare at a blank screen alone wondering what to say to sell your service. Develop a custom offer that will help more people AND increase your revenue.
Come away with clear features and benefits of your subscription!
Week 2: Your Converting Copy
The brand & tagline of your subscription business
We'll hack the industry lingo and set up your copy library so you will have a body of copy you can use over and over again to get results. Walk away with headlines that will get you seen and heard by your ideal clients.
Come away with 3 ready to go media ads!
Write your converting sales page.
Week 3: Your Carts & Collecting Payments
SIMPLE PAYMENT SYSTEMS THAT RELIEVE STRESS
The last thing you should worry about is tech. I'll help you choose the right tools for your membership or subscription and walk your through the simple set up I used to grow to 7-figures a year.
Come away with checkout pages!
We'll even include integration walk throughs and system set up.
Week 4: Audience Building
FOCUS ON YOUR DREAM SUBSCRIBER BASE AND FIND THEM
If you talk to everyone, you speak to no one. I'll help you find the RIGHT audience for your product or service and where to find them.
Learn the 3 types of avatars that matter the most.
Get clear on your exact right fit audience.
Create your subscriber attraction plan.
Week 3: Your Carts & Collecting Payments
SIMPLE PAYMENT SYSTEMS THAT RELIEVE STRESS
The last thing you should worry about is tech. I'll help you choose the right tools for your membership or subscription and walk your through the simple set up I used to grow to 7-figures a year.
Come away with checkout pages!
We'll even include integration walk throughs and system set up.
Week 5: Traffic
WE'LL SHOW YOU HOW TO GET EYES ON YOUR SALES PAGE
Together, we will brainstorm how you will get seen and heard and attract the perfect following for your talents.
Come away with a customized subscription traffic map.
We'll even include the templates to increase your visibility.
Week 6: Content
CREAtE A SYSTEM FOR CONTENT YOU CAN PUT ON REPEAT
Let's outline the fastest way to create your content and keep you in your zone of genius. I'll help you make necessary edits so you can zero in on what matters most to your clients.
Build the simplest content containers for simple subscription management.
Set up the content creation process that will give you the most freedom.
Week 7: Delivery & Fulfillment
Create raving fans with the perfect onboarding
We will dive in and make sure your product delivery is automated.
Set up automations so you can create once and gain more freedom.
Create welcome sequence, check-ins and feedback loops.
Week 8: Launch
We'll get your SUBSCRIPTION launched so you can get paid
Let's review your final offer, sales page, check out page and welcome sequence so you can open the cart on your subscription!
Launch checklist
Melissa's black book resource guide
Week 6: Content
CREAtE A SYSTEM FOR CONTENT YOU CAN PUT ON REPEAT
Let's outline the fastest way to create your content and keep you in your zone of genius. I'll help you make necessary edits so you can zero in on what matters most to your clients.
Build the simplest content containers for simple subscription management.
Set up the content creation process that will give you the most freedom.
Week 7: Delivery & Fulfillment
Create raving fans with the perfect onboarding
We will dive in and make sure your product delivery is automated.
Set up automations so you can create once and gain more freedom.
Create welcome sequence, check-ins and feedback loops.
Week 8: Launch
We'll get your SUBSCRIPTION launched so you can get paid
Let's review your final offer, sales page, check out page and welcome sequence so you can open the cart on your subscription!
Launch checklist
Melissa's black book resource guide
But Wait, There's still more!
let’s GET DOWN TO The Details
PLUS: LIVE Weekly Q&As
GET YOUR QUESTIONS ANSWERED FACE TO FACE
I don't want you to implement without feedback so we'll meet up every week to review offers, sales page and copy. Bring your questions and obstacles and we will make sure you have everything in place to keep moving towards launch!
VALUE: $1,600
BONUS #1: AI Sales Assistant
SKIP THE EXPENSIVE COPYWRITER - USE YOUR OWN VOICE
Don't get me wrong, I love a good copywriter but when you are just launching a new subscription it can be a huge expense. My proven method for writing your sales page will walk you through the steps in the right order so you can create a converting sales page.
VALUE: $297
BONUS #2: Subscription Case Studies
BEHIND THE SCENES AUDITS OF SUCCESSFUL SUBSCRIPTIONS
I'll take you under the hood of six and seven figure subscriptions and memberships to show you what makes them tick and why they work.
VALUE: $998
BONUS #3: List Building to Scale
OPT IN SYSTEMS THAT WORK TO BUILD YOUR RIGHT FIT LIST
Create your system to capture your audience, generate more leads, and sell more with this bonus workshop. Building a list is one of the most important marketing tactics for your subscription. Set up a simple plan for opt-ins.
VALUE: $198
BONUS #4: Retention Tactics
THEY SUBSCRIBED, NOW KEEP THEM!
The time to start thinking about retention is before you even have your first sale. Let me break down my best secrets to keeping subscribers happy and renewing.
VALUE: $198
BONUS #5: Free Ticket to Subscription Lab
Live 3-Day Event
Reserve your seat for our popular 3-day workshop to take a deep dive on what makes a great subscription or membership and how you can launch or scale your own. Join industry experts as they share the secrets of their success and how they earn consistent recurring revenue.
VALUE: $97
The Idea to Launch Solution
Week 1
Profitable
Offer
Week 2
Converting
Copy
Week 3
Carts &
Payments
Week 4
Audience
Building
Week 5
Build
Traffic
Week 6
Create
Content
Week 7
Delivery &
Fulfillment
Week 8
Launch
Week
There's a better way.
Idea to Launch
Make recurring revenue from the comfort of your home
with no expertise.
Make recurring revenue from the comfort of your home with no expertise.
8 weekly lab trainings
Profitable OFFER CREATION
STEP BY STEP SALES PAGE cOPY
Weekly Q&A
AI Sales Assistant
SUBSCRIPTION CASE STUDIES
LIST BUILDING TO SCALE
Retention Tactics
Free Ticket to Subscription Lab
$2400
$1500
$2500
$3000
$198
$998
$198
$198
$97
8 weekly lab trainings........................................$2400
Profitable OFFER CREATION....................................$1500
STEP BY STEP SALES PAGE cOPY...............................$2500
8 Weeks LIVE Q&A..................................................$3000
AI Sales Assistant..................................................$198
SUBSCRIPTION CASE STUDIES......................................$998
LIST BUILDING TO SCALE.............................................$198
Retention Tactics....................................................$198
Free Ticket to Subscription Lab...............................$97
Total value =........$11,089
regular price =......$1,498
LimiTED TIME OFFER = $998
8 weekly lab trainings..................... $2400
Profitable OFFER CREATION.................$1500
STEP BY STEP SALES PAGE cOPY............$2500
8 WEEKs Live Q&A.......................... ....$3000
AI Sales Assistant...............................$198
SUBSCRIPTION CASE STUDIES..................$988
LIST BUILDING TO SCALE..........................$198
Retention Tactics.................................$198
FREE TICKET TO SUBSCRIPTION LAB........... $97
Total value.......................$11,089
regular price.....................$1,498
Limited Time Offer = $998
"I got really clear on exactly how I could leverage my business.
Melissa helped me step by step so I knew exactly what I need to do to implement without feeling overwhelmed."
Candace D'Agnolo
PET BOSS NATION
"I can see way, way beyond what I thought was possible in my business.
I have a solid direction and I learned what I needed to move forward. Working with Melissa is a must!"
Tiffany Largie
Do the damn thinG
Frequently Asked questions...
"Melissa, is this something I can do part time?"
Yes! Absolutely. The incredible thing about a Subscription business is that you have the opportunity to work on this from home on your own schedule. That means you can sneak in some work in the mornings, while the kids are at school, in the evenings (from the couch), or if you so choose on the weekends. This business is 100% under your ownership so you make the rules.
"Do I need to be a coach or have a special talent?"
Great question... one of the many things I love about the subscription model is that you do not need to be an expert! In fact, you don't need to have any certifications. The only thing you need to have is passion. We'll help you turn one of your favorite hobbies into your subscription business.
"How much can I potentially earn with a subscription business?"
This is where things get exciting! There is truly uncapped earning potential with your subscription business. It is entirely up to you how small you keep it or how big you grow it. I decided to grow my subscription business, The Fresh 20, to 8 figures in revenue. But you may decide you just want an extra $1,000 - $5,000 per month.
It's time you launch your recession-proof at-home subscription business... we'll do it together.
When I started, The Fresh 20, it was only me and my husband. This was 12 years ago and so there were no programs, mentors, or information on how to really make a subscription business grow.
Along the way I had to get super creative, learn a ton of things, invent strategies, & recover from mistakes.
After helping several other entrepreneurs launch their own 6-figure Subscription business I thought it was time I help others (including you) do it as well.
That is what this program, The Subscription Lab, is all about.
I'm beyond excited to give you all the tools, knowledge, support, & shortcuts to grow your dream business.
Melissa Lanz
ARE YOU READY TO DIVE IN?
Week 1
Profitable
Offer
Week 2
Converting
Copy
Week 3
Carts &
Payments
Week 4
Audience
Building
Week 5
Build
Traffic
Week 6
Create
Content
Week 7
Delivery &
Fulfillment
Week 8
Launch
Week
There's a better way.
Idea to Launch
Make recurring revenue from the comfort of your home
with no expertise.
Make recurring revenue from the comfort of your home with no expertise.
8 weekly lab trainings........................................$2400
Profitable OFFER CREATION....................................$1500
STEP BY STEP SALES PAGE cOPY...............................$2500
8 Weeks LIVE Q&A..................................................$3000
AI Sales Assistant..................................................$198
SUBSCRIPTION CASE STUDIES......................................$998
LIST BUILDING TO SCALE.............................................$198
Retention Tactics....................................................$198
Free Ticket to Subscription Lab...............................$97
8 weekly lab trainings
Profitable OFFER CREATION
STEP BY STEP SALES PAGE cOPY
Weekly Q&A
AI Sales Assistant
SUBSCRIPTION CASE STUDIES
LIST BUILDING TO SCALE
Retention Tactics
Free Ticket to Subscription Lab
$2400
$1500
$2500
$3000
$198
$998
$198
$198
$97
Total value =........$11,089
regular price =......$1,498
LimiTED TIME OFFER = $998
8 weekly lab trainings..................... $2400
Profitable OFFER CREATION.................$1500
STEP BY STEP SALES PAGE cOPY............$2500
8 WEEKs Live Q&A.............................. $3000
AI Sales Assistant...............................$198
SUBSCRIPTION CASE STUDIES..................$988
LIST BUILDING TO SCALE..........................$198
Retention Tactics.................................$198
FREE TICKET TO SUBSCRIPTION LAB........... $97
Total value.......................$11,089
regular price.....................$1,498
Limited Time Offer = $998
Disclaimer - This presentation is entirely free and will give you actionable steps to starting a subscription business Results are not guaranteed or typical. In fact, a lot of hard work is involved. At the end of the presentation, an opportunity will be offered to accelerate your results..